What does shopping mean to consumers in India? Retailers need to design store format, pricing and merchandise to match the expectations of shoppers from different demographic and behavioural profiles. What does shopping mean to consumers in India? Retailers need to design store format, pricing and merchandise to match the expectations of shoppers from different demographic and behavioural profiles.What does shopping mean to consumers in India? Retailers need to design store format, pricing and merchandise to match the expectations of shoppers from different demographic and behavioural profiles.