For personalization to be effective, it has to go beyond the basics. Only 8% of consumers say they would want to engage with a retail brand if they addressed them by their first name. 59% of consumers who have experienced personalization say it has a noticeable impact on their purchasing. 31% of consumers wish their shopping experiences are more personalized than they currently are. Personalization matters so much that 57% of consumers are willing to share their personal information if that gives them personalized offers. 62% of consumers expect companies to send them personalized discounts or offers based on their past purchases. 36% of consumers are interested in buying personalized products and services, and 48% would wait longer to receive a personalized product.