Marketing expenditure is a controversial commitment for managers. While they understand the value of hard and soft returns of ME, the inability to quantify the returns makes it difficult to estimate the efficacy of marketing efforts. Moreover, with the addition of digital media, the credibility of ME is placed under scrutiny. ROMI – Return Of Marketing Expenditure – is our unique model that helps managers identify the exact impact of each media stream (TV, Promos, Events, PR, Social, Email, Website, Display and more). This model helps to optimize ME across channels while contributing to lower costs and improve sales performance.
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