Traditional, small and unorganized entrepreneurs dominate the Indian retail landscape. At the same time, players in organized retail are trying out new formats. Most of them are yet to find the success formula. In this evolving sector, traditional street shops or kiranas are also transforming to create a unique format. These updated kiranas have expanded in size and offering self-service, home delivery and richer assortment. This paper explores the major preferences among Indian shoppers on the basis of store perception, types of products sought and its effect on the nature of stores patronised.
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