HEALTHCARE

The state of healthcare in India needs much improvement. In 2015, despite tremendous efforts, India was unable to achieve the health related Millennium Development Goals (MDGs) drafted by the United Nations [1].

Two major factors contribute to the failure:

Insufficient access to healthcare facilities: There is a need for 2.07 million more doctors by 2030 in order to achieve a doctor-to-population ratio of 1:1,000 [2]. Less than 25% doctors serve rural areas [3]. Moreover, only 3% of the specialists doctors practice in rural areas [2]. Hospitals are only now starting to penetrate Tier-II and Tier-III cities. Additionally, unavailability of public hospitals nearby, long waiting time, inconvenient timings and absence of doctors at healthcare facilities are some of the reasons that adversely affect accessibility to majority of the population [4].
Increasing costs of healthcare: While government hospitals offer free healthcare, private hospitals account for 74% of the total health expenditure [2]. Less than 15% of the population is covered through health insurance [2]. Even so, insurance covers only hospitalization charges, and none of the diagnostic and medication charges. A 2017 World Bank + WHO report estimated that nearly 1 crore Indian households suffer from Catastrophic Health Expenditures that thrust them below the poverty line [5].

We are working with several players of the healthcare industry to build a comprehensive framework that helps alleviate the impact of these two factors.

Doctors
Hospitals/Healthcare Providers
Diagnostic Service Providers
Pharmaceuticals
Biomedical Equipment Suppliers

Improving access:

We help hospitals and doctors leverage their existing resources to offer easy access to patients through several methods.

By optimizing allocation of staff and equipment usage, we are able to free up unutilized resources for better servicing of patients, which in turn helps improve the doctor-to-patient ratio.
We develop tools that study disease patterns and assist doctors in making better and faster clinical and diagnostic decisions. This allows doctors to attend to more patients in less time.
We promote preventive diagnosis by connecting patients to doctors via wearable devices that collect medical data regularly. Our tools help doctors identify anomalous indicators of health before major symptoms arise. This also helps reduce unnecessary hospital visits and readmissions, thereby reducing the patient load on doctors and hospitals, while also increasing their reach.
Telemedicine based tools include apps and services that allow doctors and hospitals to offer consultations and primary diagnostics remotely, without the patients needing to leave their homes. Urban doctors can attend to patients in the rural areas too, thus increasing geographic penetration of healthcare delivery.

Reducing costs:

We work with the hospital management to optimize costs by conducting cost-benefit analyses and resource allocation studies.
We help healthcare players (hospitals, pharmaceuticals, biomedical equipment suppliers) mobilize growth opportunities in existing markets and identify new markets for entry.
We consult in marketing strategy development that aims at increasing the patient base, which helps in reducing overall costs by improving revenues.
Omnichannel tools for access to doctors also support cost reduction as the number of serviced patients rises without increasing the cost of infrastructure usage.

Close-up of vital signs monitor with senior patient

REFERENCES

[1]	Social Statistics Division, “Millennium Development Goals – Final Country Report of India,” Ministry of Statistics and Programme Implementation, Government of India , New Delhi, 2017.
[2]	India Brand Equity Foundation (IBEF), “Healthcare,” 2018.
[3]	J. Thayyil and M. C. Jeeja, “Issues of Creating a new Cadre of Doctors for Rural India,” International Journal of Medicine and Public Health, vol. 3, no. 1, pp. 8-11, January 2013.
[4]	International Institute for Population Sciences (IIPS) and ICF, “National Family Health Survey (NFHS-4), 2015-16: India.,” Ministry of Health and Family Welfare, Government of India, Mumbai, 2017.
[5]	World Bank, “Tracking universal health coverage : 2017 global monitoring report,” World Bank Group, Washington, D.C., 2017.

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HEALTHCARE

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