BLOGS

For personalization to be effective, it has to go beyond the basics. Only 8% of consumers say they would want to engage with a retail brand if they addressed them by their first name. 59% of consumers who have experienced personalization say…

  CX is the winner Retailers need to take advantage of their unique competencies for exceeding customer’s expectations and living upto promise by delivering a reliable experience.. Digital remains the “front door” for retail. Before…

The Indian Grocery Consumers [Excerpts from “Online Retailing Paired with Kirana—A Formidable Combination for Emerging Markets” by Prof. Piyush Kumar Sinha, Srikant Gokhale and Saurabh Rawal in Customer Needs and Solutions (2015) 2:317-324] Consumers…